To raise awareness
without shocking
PROBLEM
In 2024, TEC staff reported 180 assaults (verbal, physical, sexual…) A rising figure noted by all transit operators.
CHALLENGE
So far, the only response from TEC employees has been to go on strike. Unfortunately, these social movements do nothing to calm relations with users, who flood social networks with hateful messages in response. How can we break the cycle of hatred?
IDEA
Using the codes of social networks, we launched a video showing a strange altercation to say the least: during a ticket check, a passenger is extremely polite, while using gestures and a tone that evoke those of an argument.
8 959 943Impressions
2 396 525Engagements
1 219 558Full views
Credits
Client contacts:
Alice Thonnart, Anne Van Wonterghem, Isabelle Tasset
Account Director:
Stéphane Henry
Account Executives:
Lauranne Goffin, Zélie Remacle
Creative Chief Officer:
Damien Ronday
Creative Director:
Geoffrey Hanot
Digital Campaign Planners:
Vanille Delaite, Donovan Bellens
DTP/Graphic Designers:
Yves Compère, Julie Dubois, Caroline Blavier
Production company:
Disturb Studio
Director:
Xavier Lechanteur
Video editing:
Augustin Fievet
Audio:
La Vita Studios Brussels
Work
