Le nouveau
Liège
After years of works, detours and hopes, the city is finally about to enter a new era, one of a metropolis inspired by and for mobility. A completely transformed city will come into being because, in addition to the 11.7-km tram line that will cross from one side of the city to the other with new infrastructures, the entire bus network has been redesigned to improve service.
To mark this change, Hungry Minds and LETEC have produced a campaign celebrating the metamorphosis of the ardent city: “Get on board with new Liège”.
This campaign is aimed at the city’s inhabitants but also people who pass through or visit the city. The tram is not simply a means of transport, it is a symbol, one of a city that is progressing, connecting and bringing people together.
You too, get on board with new Liège!
Credits
Client contacts:
Alice Thonnart, Anne Van Wonterghem, Isabelle Tasset, Lara Youssef
Account Executive:
Zélie Remacle
Account Director:
Stéphane Henry
Creative Chief Officer:
Damien Ronday
Creative Director:
Jérémy Paul
Designer:
Caroline Blavier
Digital & Social Designer:
Cassandre Demeure
Social video:
Augustin Fievet
Campaign Planner:
Donovan Bellens
Production company:
Disturb Studio
Producer:
Emeline Fouya
Director/DOP/Post-Production:
Brice VDH
Director Assistant:
Arnaud Rivaille
Music & Sound Design:
Gregory Caron
Audio:
La Vita Studios Brussels
Grading:
Alexis Muller
Photograph:
Marie-Valentine Gillard
Work
