W.alter and the social economy are displaying their disloyalty to super-profits.

To highlight the players in the social economy in Wallonia, W.alter and the Hungry Minds agency are inciting citizens to display their disloyalty to super-profits.

Avoiding compulsive online clothes shopping and instead trying second-hand purchases, not always buying your vegetables in supermarkets and trying short distribution channels, saying no to fossil fuel suppliers and trying out a cooperative, are all just some of the ways in which you can show your disloyalty to super-profits.

The campaign can be found on TV, via digital channels and on the radio, as well as through an activation campaign in which people on the street are question about their disloyalty (to super-profits, of course).

 

Campaign elements :

 

TV advert

 

Radio advert

 

Social networks visuals

 

Vox pops

 

Carte d'infidélité