Cyberwal

A small click can become a big slap

A campaign with a smack from Hungry Minds and ADN!

With advances in technology, there are more and more scammers on the internet, with ever more elaborate stratagems. By posing as official companies, they try to steal the data and money of the most unsuspecting people. To fight against this phenomenon, the specialist digital unit Agence du Numérique (ADN) has decided to launch an awareness campaign with Hungry Minds. This campaign marks the start of a collaboration between the two partners following the bid won earlier this year by the Namur-based agency.

 

An advert with a smacking impact

The TV advert, also available in a longer version on the social networks, features an ordinary Internet user who clicks unsuspectingly on a notification just like those that everyone is receiving at an increasing rate. Instead of innocently tracking his alleged parcel, the unfortunate man sees all his furniture disappear and is completely dazed. To avoid such a mishap, we invite the general public to find out more on the Cyberwal platform, developed in partnership with the digital agency Epic.

This campaign is also present on 2-m² billboards and posts on the social networks.

A second phases is already underway and will be ready by the end of the holidays!

 

Campaign elements :

 

30" TV advert

 

SoMe video advert

Brand misrepresentation with Hungry Minds and ADN!

Following an initial advertising campaign last June, featuring an unsuspecting internet user who gets a slap in the face digitally speaking, the Agence du Numérique and Hungry Minds have done it again!

With Proximus, Febelfin, TEC, ING, itsme, etc., this time many players from the private and public sectors have joined in to help show how on-line scamming attempts are developed. As a result, you may have seen “Pruximus”, “IMG”, “TIC” or “Belfefin” false advertisements popping up in town or on social networks. Their purpose is to alert you to the need to think carefully before clicking on a suspect link. The general public is also invited to find out more on the Cyberwal platform.

 

Campaign elements :

 

Print adverts

 

SoMe

Credits

  • Client : Agence du Numérique
  • Agency : Hungry Minds
  • Client contacts : André Blavier, Marie Vanderkelen, Jeremy Grandclaudon et Nina Hasratyan
  • Account Manager : Stéphane Henry
  • Creative Directors : Jérémy Paul, Geoffrey Hanot
  • Digital Campaign Planner : Vanille Delaite
  • DTP/Graphic Designer : Yves Compère
  • Motion Designer : Camille Lafontaine