Chimay 150

The release of a new Trappist beer is always
an event that raises a lot of expectations.

The agency Hungry Minds therefore decided to warm up Chimay and beer lovers on social networks for the new product. The teasing put the natural area of Chimay in the center.

Activation in the middle of the covid is possible!

The agency also found a way to create a trendy, meaningful and covid-free activation!

The idea is to take Chimay fans on a walk to discover this new beer.

A 10 km walk in the heart of the beautiful Chimay woods, 10 km like the 10 degrees of this new Chimay Green.
Taking the Chimay fans to the source, to the heart of the region, to the gates of the abbey,
is the best way to tell the story of the authenticity of Chimay.

100 fans had the privilege of tasting it before everyone else.

A launch embodied by a video reveal.

This new Trappist beer, Chimay 150, is presented in a video reveal. And of course in all variations on other touchpoints.