Challenge

In a context where plant-based milks are becoming more and more seductive and deliberately creating confusion about their “natural” compositions, the challenge here was to shout loudly and creatively that milk from agriculture is naturally good.

 

Idea

What if a famous Walloon chef did some "air-cooking" and offered us his personal recipe for a glass of milk... without ever adding anything to it.
In the second year, another video spot was made: the prequel of the first
one - featuring the whole preparation of the first one.

 

Intégration

This very visual campaign was integrated in TV and OOH.

 

Results

According to a survey, this campaign was highly appreciated for its originality, simplicity, and effectiveness.

What we didstrategy, campaign, video