Challenge

Incite the Walloons to consume Walloon wood ...
without being able to say to the Walloons to buy Walloon wood.
The European legislation putting a whole series of restrictions of communication in the use of their subsidies.

 

Idea

So, if we can't mention Wallonia ...
we will feel its accent.

 

Intégration

This campaign had two phases over two consecutive years: a first phase of awareness in TV, radio & OOH and a second phase of activation in social media & magazine press.

 

Results

In two years, the Bois Local label has gained a real notoriety among the Walloons. This campaign won the Grand Prix of the Wallonia-Brussels public complication.

What we didstrategy, campaign, brand design, video, content