Hungry Minds lets TEC’s customers have their heads in the clouds

To continue efforts in positioning the EXPRESS lines, TEC’s premium service, the agency has created a new campaign.

This campaign conveys TEC’s promise to its customers: to offer a comfortable service that gives each passenger “time out” so that they can get away from things, read, daydream, play or listen to music. In short, to simply let themselves be transported elsewhere during all the time spent on their daily journeys.

To underpin this concept, Machiavelli's iconic piece of music 'Fly' has been reinterpreted.

TEC's EXPRESS service has been a growing success for several months now, with a satisfaction rate of over 80%. New lines will be created in 2023, because with each customer climbing on board, this means one car less on the roads and motorways of Wallonia.

 

Campaign elements :

 

Advert

 

Posters

 

Digital visuals