Hungry Minds' heart melts for our local butter

Following a call for bids issued by APAQ-W which was won by Hungry Minds, the Namur based agency has developed a campaign to promote Walloon butter.

The programme includes point-of-sale and DOOH posters, content for social networks, sponsorship of the RTBF cookery programme "Les Étoiles du Chocolat", which is broadcast at the end of the year, a double page spread in the "Elle à Table" magazine and, last but not least, two 20" TV adverts. This major media plan is designed to highlight the work of our producers, just a few weeks before the crucial Christmas and New Year period.

For this campaign, Hungry Minds has chosen a quirky but sincere tone. The campaign features a heavy metal fan and a sportswoman who, once in their kitchen, put all their heart and soul into preparing delicious creations that will delight their guests and loved ones.

The print visuals were photographed and adjusted by Antoine Melis. They have also been slightly animated to bring the JC Decaux digital displays to life. The TV advert was produced under the supervision of Laurent Bousse.

 

Elements of the campaign :

 

TV adverts

 

Posters

 

Digital