Adult Education is the new name for social development teaching. Coinciding with the start of the new academic year, the Wallonia-Brussels Federation has launched a campaign to promote this type of training and raise awareness of it among the general public.

The agency has mapped out multiple pathways that can lead to resuming education as an adult: new professional ambitions, a desire to increase knowledge, a change in life circumstances or simply the willingness to explore new horizons. In short, life taking its course.

Through this campaign, we want to highlight these key moments and illustrate the purpose of this courageous choice: the opportunity to resume learning, not just to obtain a diploma but also to undergo a deeply transformative experience.

The slogan “taking its course” has a double meaning: undergoing training and, at the same time, following a process, namely that of personal and professional transformation.

This promise is encapsulated in a message: “Let your ambitions take their course”.

 

A multi-channel campaign

This campaign assumes the form of video and radio adverts, as well as press and digital media materials.
In addition, various adult education institutions can enjoy access to a digital platform allowing them to generate customised visuals tailored to their training courses and information days.

 

Campaign elements :

 

30'' Video

 

15'' Videos