Flip into
terror
Halloween is the Walibi’s biggest event of the year. For its 25th edition, the park wanted to make a lasting impression by hosting nine night openings—each one more terrifying than the last to attract bold young adults in search of a scare.
Inspired by our target’s fascination with the paranormal, we created the legend of Bill: a young American boy who mysteriously vanished while visiting the park with his parents in the 1970s. Legend has it he slipped through a mirror, ending up in an abandoned, inverted version of the park, where he gained strange powers…
Credits
Client Contacts:
Guillaume Morghen, Charlotte Zoao
Account Managers:
Pauline Thonnart, Florine Minsart
Account Director:
Stéphane Henry
Creative Chief Officer:
Damien Ronday
Creative Directors:
Jérémy Paul, Geoffrey Hanot
DTP/Graphic Designers:
Ilayda Yuksel, Yves Compère, Cassandre Demeure
Backstory:
Augustin Fievet
Production company:
Disturb Studio
Director:
Julien Fouya
DOP:
Pierre Pironet
Audio:
La Vita Studios Brussels
Post Production:
David Nataf
Grading:
Virgil Leclercq
Photographer:
François Chevalier
Work
