“ça va daller !”

Background

BigMat’s main challenge is to attract individual consumers to visit their stores for the first time. The brand is still strongly perceived as B2B-oriented. While it remains important to communicate with professional customers by highlighting service quality, the priority is to appeal to B2C audiences by making construction and renovation more accessible and less intimidating.

IDEA

In a sector where offerings are largely similar and competitors often rely on heavy promotional campaigns, we recommended that the client differentiate through tone of voice. By adopting a friendly, reassuring, and approachable communication style, the brand can break down barriers and encourage individuals to take the first step into construction or renovation projects.

Credits