To raise awareness without shocking
Like with many public transport operators, the employees of LETEC are exposed to violent acts from some passengers, such as spitting, insults, punches, etc. This situation has got worse since the COVID pandemic.
This campaign shows that it is possible to deal with a serious issue by adopting a light and positive tone, an approach which has been welcomed by LETEC passengers and personnel alike.
The reactions came thick and fast, such was the outlandish nature of the falsely secretly filmed exchange.
Winner of a BOCA Craftsmanship Award for Best Use of Social Media
Credits
Client contacts:
Alice Thonnart, Anne Van Wonterghem, Isabelle Tasset
Account Director:
Stéphane Henry
Account Executives:
Lauranne Goffin, Zélie Remacle
Creative Chief Officer:
Damien Ronday
Creative Director:
Geoffrey Hanot
Digital Campaign Planners:
Vanille Delaite, Donovan Bellens
DTP/Graphic Designers:
Yves Compère, Julie Dubois, Caroline Blavier
Production company:
Disturb Studio
Director:
Xavier Lechanteur
Video editing:
Augustin Fievet
Audio:
La Vita Studios Brussels
Work
