BeWaPP

Cleanness Marathon

BeWaPP & Hungry Minds take part in their 3rd Marathon

For the 3rd consecutive year, BeWaPP and Hungry Minds are talking up the Cleanness Marathon.

This year once again, BeWaPP is joining forces with the police, public service agency SPW and no less than 110 municipalities in Wallonia to fight against incivility.

During this initiative, inspections and fines for littering will be reinforced. Furthermore, awareness-raising among the public and educational initiatives for children during the week of 16th to 20th October are at the heart of this campaign.

The idea is to focus on issuing fines in order to show that such incivilities have consequences and that there are agents doing rounds who have the power to issue these fines.

Through the simple but efficient message, “Our agents are out and about”, we are putting the spotlight on our agents as cleanness heroes, via a cinematic approach.

The campaign will be broadcast on TV, visible on posters as well as digitally, and will be widely relayed by local authorities thanks to a platform set up to share a communication kit.

 

Campaign elements :

 

TV adverts

 

Website

 

Affiche

Credits

  • Client: BeWaPP
  • Agency: Hungry Minds
  • Client Contacts: Colombe Cuvelier, Lena Oger, Mélanie Dussart
  • Account Manager: Stephane Henry
  • Creative Director: Jérémy Paul
  • Creative: Jérémy Paul, Yves Compère
  • Graphic Designers: Yves Compère, Cassandre Demeure
  • Production Company: Disturb Studio
  • Director: Maxime Pasque
  • Video Editing: Augustin Fievet
  • Campaign Planner: Vanille Delaite
  • Photograph: Thierry Siebrand
  • Audio: La Vita Studios Brussels