The TEC & Hungry Minds give parents of teenagers a hand

To prepare for the start of the new school year and the return of young TEC subscribers to the buses, Le TEC and Hungry Minds have come up with a campaign that goes straight to the gut of parents of teenagers.

The idea is to portray a reality shared by parents of children aged 12 to 18: having a teenager at home is not always easy.

Of course, the bus drivers don't promise to solve all the little problems of parents' daily lives, but they have their own way of giving them a helping hand.

Every year, more than 250,000 young people aged 12 to 18 take the TEC to school... And twice as many parents are relieved!

 

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