TEC to reinforce inspections with Hungry Minds

TEC has noted an increase in fraud and failures to validate tickets onboard its vehicles and has therefore decided to reinforce inspections. In order to inform its customers, the public transport operator has commissioned Hungry Minds to produce an awareness campaign.

Given the sensitivity of the issue, the agency has opted for a humorous approach. As a result, the print visuals are promoting a new fare at the crazy price of € 300 per journey, which is the maximum fine imposed on offenders. As regards the TV/cinema advert, it features a naïve traveller and a ticket inspector who at first appears stern, but then who turns out to be nice.

Through this creative approach, Hungry Minds clearly shows the risk taken by forgetful travellers while at the same time highlighting the friendliness of the inspectors. The campaign is present on posters on buses, OOH, DOOH, on radio, the social networks, TV and in cinemas.

 

Campaign elements :

 

45" cinema advert

 

Radio advert

 

Print visuals