After years of works, detours and hopes, the city is finally about to enter a new era, one of a metropolis inspired by and for mobility. A completely transformed city will come into being because, in addition to the 11.7-km tram line that will cross from one side of the city to the other with new infrastructures, the entire bus network has been redesigned to improve service.

To mark this change, Hungry Minds and TEC have produced a campaign celebrating the metamorphosis of the ardent city: “Get on board with new Liège”.

This campaign is aimed at the city’s inhabitants but also people who pass through or visit the city. The tram is not simply a means of transport, it is a symbol, one of a city that is progressing, connecting and bringing people together.

Via a commercial similar to a music video, directed by Brice VDH, Hungry Minds has depicted what best defines the ardent city: folklore, culture, traditions, sport and, above all, partying!

The campaign, on TV, digital media and (D)OOH, is broadcast throughout Wallonia and more specifically in Liège, with messages aimed at the city’s population.

You too, get on board with new Liège!

PS: See you on 10^th May in Liège for the Tram celebrations.

 

Campaign elements :

45'' video commercial

 

30'' video commercial

 

Digital

Guerilla

DOOH