As the festive season approaches, the Belgian digital agency and Hungry Minds are urging vigilance. As we all know, the festive period is a time of on-line shopping, fast transactions and, as a result, scams.

In this gift-based frenzy, everything is quicker when done digitally: paying, booking, ordering, etc., all in one click. However, such haste also includes risks. Clicking can become compulsive and sometimes we land on the wrong link, with serious consequences in the bargain.

The TV commercial immerses the viewer in the magic of Christmas and features a serial clicker who receives a rather unexpected present. ​

To avoid the festive season turning into a bad joke, we invite the general public to find out more via the Cyberwal platform, where they can discover the right moves to adopt for Christmas shopping without any (nasty) surprises.

The campaign is also available in DOOH and on the social networks. ​

 

Campaign elements :

TV commercial

DOOH