Hungry Minds demystifies AI for ADN!

As part of its Digital Wallonia 4.AI programme, specialist digital unit Agence du Numérique has two objectives: the first is to assist businesses in adopting artificial intelligence, while the second is to remove the mystique surrounding AI among the general public. Indeed, artificial intelligence is the subject of many fantasies worthy of Hollywood scenarios. The reality is quite different and that is precisely what Hungry Minds has aimed to demonstrate.

 

You’re in charge!

The creative approach is based on two facts: firstly, AI is already part of our daily life and we have learned to live with it; secondly, it is not destined to replace humans, but rather to increase our potential.

As a result, through a series of visuals and 3 TV adverts, the campaign highlights simple, low-added value functions that AI can handle, while enhancing humans’ roles, allowing them to focus on what is essential. AI is thus a tool that allows us to save time for what really matters, namely for what makes people irreplaceable.

 

Campaign elements :

 

TV 20" adverts

 

Simu bus

 

Print visuals

 

Radio advert