On 26^th July 1975, Eddy Meeùs inaugurated the theme park in Wavre. Since that time, the orange kangaroo has changed considerably! To mark the start of this 50^th season, the Hungry Minds team has delved into the archives to create a campaign that bounces between nostalgia and thrills shared with all the family.

 

A neo-retro campaign

Over the last 50 years, the theme park has marked several generations. Among all these visitors, some have become parents or even grandparents. So, it was time for them to return to the theme park of their childhood and in turn pass on intense thrills to their (grand)children.

To encourage these former visitors to return to Walibi, Hungry Minds decided to awaken their nostalgia. In an OLV, the campaign includes images of former parts of the theme park, to the backing of a reworked version of its iconic jingle “Walibi-bibi, j’en suis baba!” (Walibi-bibi, it knocks my socks off). This time capsule invites visitors to discover just how much the theme park has changed since their last visit and encourages them to create some new memories.

In poster format, a visual with a very 1970’s feel depicts the famous kangaroo bouncing through the ages to become the current mascot.

Lastly, for the radio commercial, listeners will also be able to hear an original piece of music inspired by the sounds of the time as well as a reworked version of the jingle for the occasion.

The campaign hit the nail on the head, with the first week of the reopening a great success!

 

Surprises throughout the year

This anniversary season holds plenty of surprises in store for visitors to the theme park, with events around the theme park’s attractions but also on-line, to leave a lasting impression on the new generations!

 

Campaign elements :

20'' video commercial

DOOH

Radio commercial

Poster

Anniversary logo