BeWaPP

Be WaPP and Hungry Minds will make polluters pay

As part of the cleanliness marathon, ​ Be WaPP, an association that campaigns for public cleanliness in Wallonia, is launching a crackdown on litterers in the street.

This campaign is aimed at citizens not already aware of the cause but also everybody who has had enough of litter being dropped in public spaces, all those who dream of having the magical power to pay back untimely litterers for what they have done.

This campaign includes TV commercials, radio partnerships and content (Radio contact and RTL) and social network actions.

Cette campagne est déclinée en TV, en partenariat radio et contenu (Radio contact et RTL) et réseaux sociaux.

 

Campaign elements :


30" TV commercial


Poster


SoMe

Credits

  • Client: Be WaPP

  • Agency: Hungry Minds

  • Client contacts: Mélanie ​ Dussart & Lena Oger

  • Account Manager: Stéphane Henry

  • Creative Director: Jérémy Paul & Geoffrey Hanot

  • Chief Creative Officer: Damien Ronday

  • Digital Campaign Planner: Donovan ​ Bellens

  • DTP/Graphic Designers: Ilayda Yuksel

  • Production company: Disturb Studio

  • Producer: Julien Fouya

  • Director: Maxime Pasque

  • DOP: Pierre Pironet ​

  • Editing: Charlotte Demanet

  • Colorgrading: Virgil Leclercq

  • Photographer: Charlotte Demanet

  • Audio: La Vita Studios Brussels