Today’s offering of beers is so extensive that it is becoming difficult for brands to stand out from the crowd. Nevertheless, Chimay beers have a very rare distinctive feature: they are officially Trappist made, a label which, among other things, demonstrates the generosity of the brand.

As a result, this was the pitch that the Namur agency chose to put the spotlight on in a new campaign. Thirsty for generosity? Don’t delay, taste it today!

 

A very special beer

Serving yourself a glass of Chimay beer is far from a trivial act. On the contrary, this gesture, in addition to allowing you to enjoy the produce of age-old skills, has a positive impact for many people: for more than 170 years, the brewery has donated most of its profits to social aid. This has led to the creation of facilities for people with disabilities, such as the Albatros farm, financial backing for associations, schools or humanitarian projects, etc. In short, thousands of initiatives have been supported thanks to lovers of Chimay beer. This campaign, combining tradition and modernity, pays homage to them and reminds everyone why this beer is so special.

 

Campaign elements :

 

30" TV commercial

 

10" digital commercial

 

Print

 

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